PLANNING FOR ADVERTISEMENT DEVICES: A CASE STUDY OF BHOPAL

Vibhore Bakshi

Abstract: Outdoor Media is one of the most opted modes of brand promotion. Billboard advertising is one of the most widely adopted forms of outdoor advertising. Outdoor media has seen an unprecedented growth in the recent years. This has increased with such a pace that it has resulted in encroachment of the area. These encroached land for advertisement devices is a major concern as it give rise to various issues related with pedestrian safety, motorist safety and spoiled streetscape. This research aims to formulate an action plan for proper regularization of advertisement devices in selected site of Bhopal based up on different characteristics. The outcome of research shall be an action plan of Advertisement Devices incorporating proper physical orientation and there placements at regular intervals preventing any visual clutter and increasing the road safety for motorist pedestrians and other affected groups.

Keywords: Encroached Land, Edestrian Safety, Motorist Safety, Action Plan, Visual Clutter, Road Safety

DOI: https://doi.org/10.15623/ijret.2017.0612019