SEARCH ENGINE OPTIMIZATION

Deepthi.K

Abstract: If anyone wants to get better rank for their website in search engine then there is a necessity to do SEARCH ENGINE OPTIMIZATION (SEO). SEO is a very powerful web marketing technique. It helps to increase websites rank as well as traffic from search engines. With a deeper knowledge of SEARCH ENGINE OPTIMIZATION best practices, organizations can avoid unethical practices and effectively utilize strategies approved by popular search engines. SEO can be proved very beneficial for small business as well as for giant business. This paper focuses on important ideas associated with Search Engine Optimization. Paper discusses the optimization techniques using. keywords, title, alt, metatags, anchor, and other text.

Keywords: SEO, Web Marketing Technique, Giant Business, Optimization Techniquies

DOI: https://doi.org/10.15623/ijret.2017.0601016