CONSUMER PREFERENCES TOWARDS AYURVEDA SERVICES IN INDIRANAGAR, BANGALORE

Umesh Chandra

Abstract: Lifestyle oriented Physiological and Psychological problems are increasing in recent times, especially among the younger generation because of increased work pressure and competition. People are looking for remedies and different health care solutions. Ayurveda is one of the ancient practices used in India to overcome many health care problems. The relevance of Ayurveda solutions is more in cosmopolitan cities because of challenging social and working environment. The organizations which provide Ayurveda solution, practices traditional methods and are mostly restricted to the local population, very few organizations have branches in countries other than in India. Some of the Ayurveda organizations focus on formulations, while some are in to services like Body Massage, Facial, Foot Treatment, Stress Management etc.,. The benefits of Ayurveda are recognized by many developing countries. It is important to know how many people have recognized the benefits of Ayurveda, to identify the gaps and find the solutions. In recent years, India has emerged as one of the destinations for medical tourism. Ayurveda can play a major role in medical tourism because of the expertise and affordable price. This research was done to know the potential of Ayurveda services in cosmopolitan population. It was conducted in Bangalore city to know the awareness and usage of Ayurveda services as a remedy for common lifestyle oriented Physiological and Physiological problems. The study is sponsored by Vaidyaratnam Ayurveda Services.

Keywords: Ayurveda Services, Consumer Awareness, Stress Management, Medical Tourism

DOI: https://doi.org/10.15623/ijret.2015.0426017