SCALABLE RECOMMENDATION WITH SOCIAL CONTEXTUAL INFORMATION

Fabian A, S.Lakshmi Sridevi

Abstract: Recommender systems are used to achieve effective and useful results in a social networks. The social recommendation will provide a social network structure but it is challenging to fuse social contextual factors which are derived from user’s motivation of social behaviors into social recommendation. Here, we introduce two contextual factors in recommender systems which are used to adopt a useful results namely a) individual preference and b) interpersonal influence. Individual preference analyze the social interests of an item content with user’s interest and adopt only users recommended results. Interpersonal influence is analyzing user-user interaction and their specific social relations. Beyond this, we propose a novel probabilistic matrix factorization method to fuse them in a latent space. The scalable algorithm provides a useful results by analyzing the ranking probability of each user social contextual information and also incrementally process the contextual data in large datasets.

Keywords: social recommendation, individual preference, interpersonal influence, matrix factorization

DOI: https://doi.org/10.15623/ijret.2015.0404028