ISOLATING VALUES FROM BIG DATA WITH THE HELP OF FOUR V’S

V.S.Thiyagarajan, K.Venkatachalapathy

Abstract: Big Data refers to the massive amounts of data that collect over time that are difficult to analyze and handle using common database management tools. It includes business transactions, e-mail messages, photos, surveillance videos and activity logs. It also includes unstructured text posted on the Web, such as blogs and social media. Big Data has shown lot of potential in real world industry and research community. We support the power and Potential of it in solving real world problems. However, it is imperative to understand Big Data through the lens of 4 Vs. 4th V as ‘Value’ is desired output for industry challenges and issues. We provide a brief survey study of 4 Vs. of Big Data in order to understand Big Data and extract Value concept in general. Finally we conclude by showing our vision of improved healthcare, a product of Big Data Utilization, as a future work for researchers and students, while moving forward.

Keywords: Big Data, Surveillance videos, blogs, social media, four Vs

DOI: https://doi.org/10.15623/ijret.2015.0401022