BARRIERS IN GREEN SUPPLY CHAIN MANAGEMENT: AN INDIAN FOUNDRY PERSPECTIVE

Balaji M, V.Velmurugan, Manikanda Prasath K

Abstract: At present, industries face remarkable pressure from customer’s environmental awareness, stricter environmental regulations and in integrating the ethical and environmental concerns from all dimensions of managing a traditional supply chain. Green supply chain management (GSCM) is a familiar and a proven concept in injecting ethical and environmental considerations in traditional supply chains which aims in satisfying the needs of environmental policies and ultimately customers. GSCM barriers are identified through extensive literature review and expert opinion from industry professionals. The barriers stated attempt the adoption of GSC practices in foundry sector which draws immediate attention. The nature of the identified barriers is complex and interdependent which demands the application of a structural model like Interpretive Structural Modeling (ISM) technique. Driver and dependence power analysis (DDPA) is used to identify and classify the critical barriers, which have to be gradually elicited on priority basis for creating a greener platform in foundries.

Keywords: Green supply chain management, Interpretive structural modeling, Driver dependence power analysis

DOI: https://doi.org/10.15623/ijret.2014.0319076