A STUDY ON CUSTOMER PREFERENCES AND PERCEPTIONS ON QUALITY AND SERVICES OF READY MIXED CONCRETE AS A SUSTAINABLE BUILDING MATERIAL IN BANGALORE CITY, KARNATAKA

L R Manjunatha, Sandya R Anvekar, S Savitha Sagari, Archana Kumarswamy

Abstract: This research paper is a study on customer preference and perceptions about the quality and services of Ready Mixed Concrete (RMC) and traditional Site Mixed Concrete (SMC) in Construction Industry in Bengaluru, Karnataka. The market potential of RMC is huge and the perceptions of its customer’s viz., builders, contractors, developers and promoters are significant for the growth and promotion of RMC. An analysis was done based on the experience in the construction industry, type of projects handled and economic conditions of the participants. Based on this demographic profiling the responses of the participants was analyzed to draw conclusions.

Keywords: Ready Mixed Concrete, Customer Preferences and Perceptions, Sustainability, Quality and Services

DOI: https://doi.org/10.15623/ijret.2014.0318002