IMPROVING WEB SEARCH RESULTS IN WEB PERSONALIZATION

Karthika.S, Ambika.K

Abstract: Web mining is the application of data mining which is useful to extract the knowledge. There are three divisions: they are web usage mining, web structure mining, and web content mining. Web personalization is one of the areas of web usage mining which deals with optimizing information by monitoring user interaction history of usage, user profiles. In traditional systems they acquire user feedbacks and ratings explicitly. Personalization concepts involved in order to provide the proper content for the web user who queried to obtain the search results. But the users interest and attractiveness may change frequently. Here in this new system ratings can be done by counting and ranking accordingly to user activity, user profile, dwell time, user clicks and their preference with user interest without the users knowledge. This will give the effective search results while browsing.

Keywords: Personalization, usage mining, content mining.

DOI: https://doi.org/10.15623/ijret.2014.0306082