AN ANALYSIS OF DRIVERS AFFECTING THE IMPLEMENTATION OF GREEN SUPPLY CHAIN MANAGEMENT FOR THE INDIAN MANUFACTURING INDUSTRIES

Ram Bhool, M.S.Narwal

Abstract: The supply chain consists of those activities associated with manufacturing from raw material acquisition to final product delivery. Because of the recently changed environmental requirements that affect manufacturing operations and transportation systems, growing attention is given to the development of environment management strategies for supply chains. A green supply chain aims at confining the wastes within the industrial system so as to conserve energy and prevent the dissipation of harmful materials into the environment. Frequently researches in study on drivers of Green Supply Chain Management are criticized for its narrow perspectives and lack of industrial relevance. So, it is a real need to find improved processes for adoption and implementation of Green practices Green image in Manufacturing Industries. In the current competitive scenario, the driver of Green Supply Chain Management assumes a significant importance and call for serious research attention. The aim of this paper is to examining the Green practices in the selected Indian Manufacturing Companies. The main objectives of this paper are to gain critical and crucial drivers for implementation of Green Supply Chain Management in Indian Manufacturing Industries in various sectors likewise, two wheeler, four wheeler, and General Manufacturing sector wise companies. This paper has attempted to fill the gaps in the contemporary research in the study on drivers of Green Supply Chain Management in selected Indian corporate sectors. It is observed that Driver, DF10 i.e. ‘Employees Motivation, health & Safety’ have more important and crucial for adoption of GSCM for 2-wheeler industries. It is also observed that Driver DF1 i.e. ‘Government rules & legislation’ have more important and crucial for adoption of GSCM for 4-wheeler industries. But it is also observed that Driver DF2 i.e. ‘environmental concerns and legislation; DF7 i.e. customer awareness, pressure & support; DF12 i.e. organizational capabilities and awareness; and DF14 i.e. global climate pressure and ecological; respectively have equal importance and crucial for adoption of GSCM for general manufacturing companies.

Keywords: Driving Factors (DF), Green Supply Chain Management (GSCM), Manufacturing Industries

DOI: https://doi.org/10.15623/ijret.2013.0211037