A SURVEY ON ONTOLOGY BASED WEB PERSONALIZATION

Kiran Jammalamadaka, I V Srinivas

Abstract: Over the last decade the data on World Wide Web has been growing in an exponential manner. According to Google the data is accelerating with a speed of billion pages per day [24]. Internet has around 2 million users accessing the World Wide Web for various information [25].These numbers certainly raise a severe concern over information over load challenges for the users. Many researchers have been working to overcome the challenge with web personalization, many researchers are looking at ontology based web personalization as an answer to the information overload, as each individual is unique. In this paper we present an overview of ontology based web personalization, Challenges and a survey of the work. This paper also points future work in web personalization.

Keywords: Web Personalization, Ontology, User modeling, web usage mining.

DOI: https://doi.org/10.15623/ijret.2013.0210023